TARGET AUDIENCE
SOURCE: Nielsen PRIZM 2015; Adults 18+
SOURCE: Miner & Co Studio, proprietary segmentation study, 1Q15
SOURCE: Nielsen Media Research; September 2015; [BRAND TRANSFERENCE2] Pivot is a network dedicated
to inspiring social change. Knowing this, how much more likely are you to do the following? (Base: Total)
SOURCE: Nielsen Media Research; September 2015; [BRAND TRANSFERENCE1] Now thinking about television
networks in general, how much do you agree, if at all, with the following statements? (Top 2 Box; Base: Pivot viewers)