New Amsterdam Vodka:
It’s Your Town

GOALDrive awareness, engagement, and viewership around New Amsterdam Vodka by highlighting their It’s Your Town tagline through a branded content series focusing on nonprofit community projects and the unique style of each city.


  • Create a 12-part custom branded content series across 6 towns.
  • Highlight the local flavor of each city and the nonprofit projects that are improving the communities within them.
  • Create a weekly movie night featuring our highest performing movies for the branded content to live and premiere.
  • Utilize social media influencers to extend reach.

Pivot Delivers for New Amsterdam Vodka

SOURCES: Rentrak + Implicit Testing; 4/16/15-9/10/15. *All data is based on Live +3 playback

Branded Entertainment Case Studies

Subaru: Dining Out For LifeDemonstrates how Subaru delivers on their “Love Promise” to local communities

Cadillac: Welcome to FairfaxPromotes urban entrepreneurship by following five individuals making waves in the community

The Naked Grape: DIY Vignettes Amplifies awareness of upcycle/recycle efforts by highlighting TerraCycle team’s Box Brigade

FDA: The Real Cost Millennial artist Anthony Gargasz demonstrates the harsh reality of cigarettes through street art

New Amsterdam Vodka: It’s Your TownDrives awareness and engagement around non-profit community projects in six towns