New Amsterdam Vodka:
It’s Your Town
GOALDrive awareness, engagement, and viewership around New Amsterdam Vodka by highlighting their It’s Your Town tagline through a branded content series focusing on nonprofit community projects and the unique style of each city.
- Create a 12-part custom branded content series across 6 towns.
- Highlight the local flavor of each city and the nonprofit projects that are improving the communities within them.
- Create a weekly movie night featuring our highest performing movies for the branded content to live and premiere.
- Utilize social media influencers to extend reach.
Pivot Delivers for New Amsterdam Vodka
SOURCES: Rentrak + Implicit Testing; 4/16/15-9/10/15. *All data is based on Live +3 playback