The Naked Grape:
GOALShowcase how to upcycle The Naked Grape boxes by highlighting how the TerraCycle team uses The Box Brigade to create innovative custom products.
STRATEGYCreate easy to follow DIY vignettes that capitalize on the versatility of The Naked Grape box.
SOURCE: Rentrak. Arrow Indicates significance at 90% C.I. Nielsen Media Research; September 2015; [PRE3/POST3 - SOCIAL RESPONSIBILITY] How familiar are you with the following brands efforts to upcycle and/or recycle? (Naked Grape; Base: Familiar with brand) [BRAND STATEMENTS] How much do you agree or disagree with the following statements about Naked Grape? (Top 2 Box; Base: Total)