The Naked Grape:
DIY Vignettes

GOALShowcase how to upcycle The Naked Grape boxes by highlighting how the TerraCycle team uses The Box Brigade to create innovative custom products.

STRATEGYCreate easy to follow DIY vignettes that capitalize on the versatility of The Naked Grape box.

The Naked Grape DIY Wine Charms

The Naked Grape DIY Coasters

The Naked Grape DIY Serving Tray

SOURCE: Rentrak. Arrow Indicates significance at 90% C.I. Nielsen Media Research; September 2015; [PRE3/POST3 - SOCIAL RESPONSIBILITY] How familiar are you with the following brands efforts to upcycle and/or recycle? (Naked Grape; Base: Familiar with brand) [BRAND STATEMENTS] How much do you agree or disagree with the following statements about Naked Grape? (Top 2 Box; Base: Total)

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The Naked Grape: DIY Vignettes Amplifies awareness of upcycle/recycle efforts by highlighting TerraCycle team’s Box Brigade

FDA: The Real Cost Millennial artist Anthony Gargasz demonstrates the harsh reality of cigarettes through street art

New Amsterdam Vodka: It’s Your TownDrives awareness and engagement around non-profit community projects in six towns