BRANDED ENTERTAINMENT CADILLAC

Cadillac: Welcome to Fairfax

GOALLeverage Pivot programming and talent to achieve Cadillac’s mission to promote and encourage urban entrepreneurship.

STRATEGYCreate a vignette series hosted by Gavin “Mizzle” McNeil, the lead in Welcome to Fairfax, to encourage urban entrepreneurs to follow their dreams. Drive potential entrepreneurs to take action on the TakePart.com/Fairfax social action tab to access a custom tool kit with information necessary in starting a new business.

SOURCE: Nielsen Media Research, 12/28/14-1/14/15. Top 2 Box.

Branded Entertainment Case Studies

Subaru: Dining Out For LifeDemonstrates how Subaru delivers on their “Love Promise” to local communities

Cadillac: Welcome to FairfaxPromotes urban entrepreneurship by following five individuals making waves in the community

The Naked Grape: DIY Vignettes Amplifies awareness of upcycle/recycle efforts by highlighting TerraCycle team’s Box Brigade

FDA: The Real Cost Millennial artist Anthony Gargasz demonstrates the harsh reality of cigarettes through street art

New Amsterdam Vodka: It’s Your TownDrives awareness and engagement around non-profit community projects in six towns