Cadillac: Welcome to Fairfax

GOALLeverage Pivot programming and talent to achieve Cadillac’s mission to promote and encourage urban entrepreneurship.

STRATEGYCreate a vignette series hosted by Gavin “Mizzle” McNeil, the lead in Welcome to Fairfax, to encourage urban entrepreneurs to follow their dreams. Drive potential entrepreneurs to take action on the social action tab to access a custom tool kit with information necessary in starting a new business. 


SOURCE: Nielsen Media Research, 12/28/14-1/14/15. Top 2 Box.

SOURCE: Nielsen Media Research, 12/28/14-1/14/15. Top 2 Box.

Branded Entertainment Case Studies

Subaru: Dining Out For LifeDemonstrates how Subaru delivers on their “Love Promise” to local communities

Cadillac: Welcome to FairfaxPromotes urban entrepreneurship by following five individuals making waves in the community

The Naked Grape: DIY Vignettes Amplifies awareness of upcycle/recycle efforts by highlighting TerraCycle team’s Box Brigade

FDA: The Real Cost Millennial artist Anthony Gargasz demonstrates the harsh reality of cigarettes through street art

New Amsterdam Vodka: It’s Your TownDrives awareness and engagement around non-profit community projects in six towns